Lead Scoring & Nurture Streams
Stop treating leads equally. Learn fit-plus-behavior B2B scoring, intent-weighted B2C scoring, score decay, and nurture streams that hand off hot leads.
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Stop treating leads equally. Learn fit-plus-behavior B2B scoring, intent-weighted B2C scoring, score decay, and nurture streams that hand off hot leads.
The CRM is the system of record for sales; the CDP unifies behavior for marketing. Learn when to buy each and how they work together.
Hand-crafted personalisation dies around 10,000 customers. Learn the data foundation, recommendation engines, and guardrails for AI at scale.
Acquiring costs 5-7x retention. Learn winback escalation, post-purchase upsell, automated loyalty tiers, and churn prediction flows.
Triggered journeys beat broadcasts 3-10x on conversion. Learn event taxonomy, cart recovery, feature-use flows, and channel orchestration.
WhatsApp is the MENA channel - 90-98% open rates - but compliance comes first. Learn opt-in, templates, use cases, and frequency discipline.
B2B automation fails at the handoff. Learn MQL definitions, lead routing, sales-voiced nurture, meeting booking flows, and closed-loop dashboards.
Time-to-value decides churn. Learn to define your activation moment, map the first week, branch onboarding on real behavior, and track activation weekly.
Own your targeting edge. Learn first-party collection surfaces, consent systems, identity resolution, event schemas, and the use cases.
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